Find Your Perfect Fit with Confidence
At Deemas Fashion, we believe that an immaculate fit is the ultimate definition of luxury. Whether you are selecting a standard ready-to-wear size or taking advantage of our complimentary made-to-measure service, precise sizing ensures your South Asian bridal wear or South Asian formalwear drapes with absolute grace, comfort, and authority.
Designed specifically for our clients across the Canada, USA, Canada, Australia, Europe, and the Middle East, this definitive guide details Canada sizing conventions (Canada 6 to Canada 24), provides international conversion benchmarks, and walks you through our expert step-by-step home measuring protocol.
Our founding couture philosophy is simple: standard labels are only a baseline, never a restriction. Every body possesses unique proportions. That is why we provide free made-to-measure tailoring on all bridal and formal orders — with zero hidden fees and no surcharges for plus sizes. You invest solely in the luxury textiles and artisanal craftsmanship.
The Deemas Sourcing Standard: Unlike generic size charts that leave room for costly guessing, we teach you how to measure, where to measure, and what adjustments to request if your bust, waist, and hips span across different size brackets. Our goal is absolute fit security from Toronto to Toronto, New York, and Dubai.
Canada Women’s Size Chart (Canada 6 – Canada 24)
Our primary sizing standard is built around body measurements, not finished garment dimensions. All measurements below are listed in inches and centimeters. To determine your correct Canada size, record your bust, natural waist, and hip measurements, then reference your largest metric against the table.
Expert Tailoring Tip: If your bust, waist, and hip measurements fall into different size columns, always select your size based on your largest measurement. It is professionally straightforward for a master tailor to take a garment in, but considerably harder to let rigid bridal fabrics out.
| Canada Size | US / CA | Bust (in) | Waist (in) | Hips (in) | Bust (cm) | Waist (cm) | Hips (cm) |
|---|---|---|---|---|---|---|---|
| Canada 6 (XS) | US 2 | 32″ | 25″ | 35″ | 81.5 | 64 | 89 |
| Canada 8 (S) | US 4 | 33″ | 26″ | 36″ | 84 | 66 | 91.5 |
| Canada 10 (S) | US 6 | 35″ | 28″ | 38″ | 89 | 71 | 96.5 |
| Canada 12 (M) | US 8 | 37″ | 30″ | 40″ | 94 | 76 | 101.5 |
| Canada 14 (M) | US 10 | 39″ | 32″ | 42″ | 99 | 81 | 106.5 |
| Canada 16 (L) | US 12 | 41″ | 34″ | 44″ | 104 | 86 | 112 |
| Canada 18 (L) | US 14 | 43″ | 36″ | 46″ | 109 | 91.5 | 117 |
| Canada 20 (XL) | US 16 | 45″ | 38″ | 48″ | 114 | 96.5 | 122 |
| Canada 22 (XL) | US 18 | 47″ | 40″ | 50″ | 119.5 | 101.5 | 127 |
| Canada 24 (2XL) | US 20 | 49″ | 42″ | 52″ | 124.5 | 106.5 | 132 |
How to Execute Your Measurements: Measure your bust at its fullest point with a well-fitting non-padded bra; your natural waist at its narrowest point (typically just above the belly button); and your hips at the widest point (approximately 7 to 9 inches below your natural waist).
International Size Conversion Chart
Apparel sizing standards vary dramatically across global markets. Use our unified conversion matrix below to map your local country size directly to our Canada master sizing.
Canada, USA, Canada, Australia, Europe & International Matrix
| Canada / AU | USA | Canada | Europe (EU) | France (FR) | Italy (IT) |
|---|---|---|---|---|---|
| 6 | 2 | 2 | 34 | 36 | 38 |
| 8 | 4 | 4 | 36 | 38 | 40 |
| 10 | 6 | 6 | 38 | 40 | 42 |
| 12 | 8 | 8 | 40 | 42 | 44 |
| 14 | 10 | 10 | 42 | 44 | 46 |
| 16 | 12 | 12 | 44 | 46 | 48 |
| 18 | 14 | 14 | 46 | 48 | 50 |
| 20 | 16 | 16 | 48 | 50 | 52 |
| 22 | 18 | 18 | 50 | 52 | 54 |
| 24 | 20 | 20 | 52 | 54 | 56 |
Middle East & GCC Size Guide (UAE, Saudi Arabia, Qatar, Kuwait)
In the Gulf Cooperation Council (GCC) region, sizing typically bridges European numeric indicators with modified US alpha brackets. Refer to our regional equivalency guide below:
| GCC / Middle East | Canada Equivalent | USA Equivalent | EU Equivalent | Bust Range (cm) | Waist Range (cm) | Hips Range (cm) |
|---|---|---|---|---|---|---|
| XS (2–4) | Canada 6–8 | US 2–4 | EU 32–34 | 81–85 cm | 66–67 cm | 88–92 cm |
| S (6–8) | Canada 10–12 | US 6–8 | EU 36–38 | 86–89 cm | 71–74 cm | 93–97 cm |
| M (10) | Canada 14 | US 10 | EU 40 | 90–94 cm | 76–79 cm | 99–102 cm |
| L (12) | Canada 16 | US 12 | EU 42 | 95–102 cm | 81–87 cm | 104–110 cm |
| XL (14) | Canada 18 | US 14 | EU 44 | 104–107 cm | 88–92 cm | 111–117 cm |
| XXL (16) | Canada 20 | US 16 | EU 46 | 109–114 cm | 93–99 cm | 119–125 cm |
Note: Sizing conventions can fluctuate across luxury boutiques in the Middle East. If you are operating between sizes, we strongly advise leveraging our free made-to-measure service by submitting exact body metrics.
How to Measure Yourself at Home (Step-by-Step Protocol)
Accurate body data requires approximately five minutes, a soft non-stretch tailoring tape, standard undergarments (or your intended bridal shapewear), and a trusted helper. Avoid measuring in front of a mirror, as natural postural adjustments can skew your numbers.
Encircle the fullest part of your bust. Keep the tape parallel to the floor, resting flat against the skin without indentation. Wear an unpadded, well-fitted bra.
Locate the narrowest part of your torso, situated directly above your navel and below your lower ribcage. Keep the tape comfortably snug.
Stand with heels together. Measure around the broadest part of your hips and seat structure, typically 7 to 9 inches (18–23 cm) below the natural waistline.
Measure straight across your upper back from the outer edge of one shoulder bone seam to the opposite shoulder bone.
Extend your arm with a relaxed, slight bend at the elbow. Measure from the shoulder socket bone down along the outer arm to your wrist bone.
Measure vertically from the high shoulder point (where a collar seam sits) down to your desired hemline or floor length while wearing your intended event shoes.
Professional Measurement Rules for Perfect Results
- Undergarment Consistency: Always measure while wearing the exact style of bra and foundational shapewear you intend to wear on your wedding day.
- Natural Posture: Stand naturally upright with relaxed shoulders. Do not artificially flex your core or hold your breath.
- Horizontal Alignment: Check that your measuring tape remains completely parallel to the floor during bust and hip readings.
- Double Verification: Record each metric twice. Enlist a friend or family member to ensure tape stability.
- Footwear Calibration: For full-length maxis, pishwas, and lehengas, include your bridal heel elevation when recording vertical lengths.
Made-to-Measure vs. Standard Ready-to-Wear Sizing
Deemas Fashion provides both pathways for our global clientele. Crucially, our made-to-measure service carries zero extra fees, ensuring customized tailoring is universally accessible.
Standard Sizing (Ready-to-Wear)
Best For: Semi-formal silhouettes, lightweight tunics, and clients who have confirmed their exact numerical measurements against our Canada charts.
How It Works: Select your standardized Canada, US, or EU size block. Your garment is processed according to fixed industrial block patterns.
Advantages: Rapid order entry and familiar high-street sizing expectations.
Limitations: May require localized tailoring adjustments if your body dimensions cross multiple sizing tiers.
Made-to-Measure (Recommended)
Best For: Heavy bridal lehengas, multi-panel pishwas, structured engagement gowns, and complex silhouettes.
How It Works: Submit your personalized metrics via our digital sheet. Our master pattern cutters draft an individual profile for your garment.
Advantages: Flawless silhouette drape, elimination of heavy alterations, optimized for all body types and plus sizes. Completely Free.
Limitations: Requires precise initial data collection; once raw fabric is cut, structural scale alterations cannot be undone.
Comprehensive Sizing & Measurement FAQs
What should I do if my bust, waist, and hips fall into different size columns?
Always order according to your largest measurement.
For example, if your bust fits a Canada 10, your waist matches a Canada 8, and your hips align with a Canada 14, select the Canada 14 size bracket or opt for our free made-to-measure service. It is structurally straightforward for an expert tailor to take in excess fabric at the waist, whereas expanding a tight hip or bust seam is restricted by seam allowances.
Do you charge extra fees for plus sizes or custom measurements?
No, we never charge extra for plus sizes or custom proportions.
Our made-to-measure service is 100% complimentary across all clothing lines. You pay strictly for the textile grade and artisanal hand embroidery — ensuring inclusive luxury for every client.
Why does bridalwear sizing differ from Canada high street clothing?
South Asian couture and structural bridalwear adhere to traditional luxury atelier conventions, which frequently run 1 to 2 sizes tighter than contemporary Canada high-street fashion labels. If you typically wear a high-street Canada 10, needing a Canada 12 or 14 in structured bridal wear is standard practice across the international fashion sector. Always prioritize your physical tape measurements over garment tag labels.
What is the technical difference between body measurements and garment measurements?
Body measurements record the physical dimensions of your skin contour. Garment measurements reflect the finished physical dimensions of the sewn textile item when laid flat, which inherently includes design “ease” (extra room required for movement, lining, and comfort). Our master atelier uses your body metrics to calculate and build the correct garment dimensions automatically.
Can I submit my measurements in centimetres instead of inches?
Yes. We accept metrics in both inches and centimetres.
Simply note your preferred unit clearly when submitting your sizing details. Our conversion charts and order intake forms accommodate both metric and imperial measurements seamlessly.
How do I measure correctly for specific silhouettes like Lehengas or Anarkalis?
Different silhouettes require distinct vertical markers alongside standard bust, waist, and hip parameters:
- Lehengas: Measure vertical skirt length from your natural waistline down to the floor while wearing your event footwear, plus blouse length from shoulder to under-bust or natural waist.
- Anarkali & Pishwas: Measure full vertical length from the high shoulder point down to the floor.
- Sharara & Gharara: Provide waist-to-ankle or floor trouser lengths alongside traditional kameez torso measurements.
Can I visit the Toronto studio for in-person professional measuring?
Yes. You are welcome to book an appointment at our Toronto studio located at 207 1004 Como Crescent, King’s Heath, Toronto, K4A 3Z6, where our team will take your professional measurements in person during your bridal consultation.
Outfit-Specific Sizing & Measurement Matrix
Review our quick reference breakdown to understand which core parameters govern your specific garment selection:
| Garment Silhouette | Primary Required Metrics | Atelier Fitting Notes |
|---|---|---|
| Bridal Lehenga | Bust, Waist, Hips, Lehenga Length, Choli/Blouse Length | Skirt length is calculated from waist-band to floor with shoes. Blouse length follows shoulder-to-hem specs. |
| Anarkali / Pishwas | Bust, Waist, Shoulder Width, Sleeve Length, Full Garment Length | Full length measures straight from high shoulder point down to floor sweep. |
| Sharara / Gharara | Bust, Waist, Hips, Kameez Torso Length, Trouser Outseam Length | Trouser drop is measured from natural waist down to ankle or floor depending on flare design. |
| Saree Blouse | Bust, Under-bust, Shoulder Width, Sleeve Length, Blouse Torso Length | Precision fit required around the under-bust band for structural blouse stability. |
| Formal Gown / Maxi | Bust, Waist, Hips, Shoulder Width, Full Hem Length | Measured from shoulder pinnacle to floor while fully calibrated to heel height. |
Still Unsure About Your Size or Measurements?
Our senior customer care specialists and Toronto studio designers are ready to assist you through every step of the sizing process. Reach out to schedule a virtual measuring walkthrough or book a private studio appointment.
Deemas Fashion Toronto is owned & operated by Deemas Fashion Limited, Registered in England & Wales (Company No. 15417033). Exceptional South Asian Couture Since 2005.